A lot of people define Likert scales as questionnaires where you choose among five- or seven-point scales, such as Strongly Agree—Strongly Disagree. But I strongly disagree—those are Likert-type responses.
Tips for writing survey questions
Why market research is so important
“If you keep doing what you’ve always done, you’ll keep getting what you’ve always got.”
Doesn’t sound too threatening if you’ve always been successful, right?
Continuing to do what you’ve always done means you’ll fall behind—and probably fade to darkness—to where all the forgotten brands go.
A simple guide to qualitative and quantitative research methods.
Toronto is Canada’s largest and most diverse city where more than 140 languages are spoken and nearly half the population was born outside of the country. This global environment in an urban setting has spawned a city of cosmopolites, artists, leaders, free thinkers, and adventurers. So, when it comes to things to do in downtown Toronto, there is no end of unforgettably unique experiences.
Loneliness has reached epidemic proportions and the UK could be called patient zero. As many as seven million Britons feel they have no close friends and roughly one in ten regularly feel isolated. Despite the rise in connectivity, we’re feeling more disconnected than ever.
While marketing experts have been busy touting the importance of social media engagement, businesses have forgotten about connecting with customers in real life. In a time when everyone and their grandmother is on Facebook, being active online is not enough. Going above and beyond means creating a memorable experience once you actually have them in the building.
The Importance of Understanding Your Customers & How to Get to Know Them - A Guide for Coffee Shop Owners
Customers are the bread-and-butter of your café business—but how well do you really know them? Successful coffee shops and cafés do more than satisfy physical needs, they also serve the social and emotional needs of their customers. You need to know more about them than ‘they like coffee and pastries’. What brought them to you in the first place? And what motivates them to keep coming back?
It takes more than good coffee to run a successful café. With coffee shops and restaurants popping up all around the country, the atmosphere, service, and your online presence (or absence need to be aligned so you can stand out and attract your ‘tribe’.
When it comes to Third Wave cafes and coffee shops, the business model and customer expectations are very different when compared with restaurants or fast food joints.
In the next five years, Brits will be spending £3.4 billion on coffee. With that kind of growth, the competition for customers will only get fiercer. How can independent coffee shops stay ahead of the game? It starts with knowing who’s playing.
In Nova Scotia, you’re never more than 67 kilometres from the ocean. Thanks to endless pelagic adventures, from whale watching to dining at a restaurant on the ocean floor, this Maritime province has been dubbed Canada’s Ocean Playground. Proud Haligonians (Halifax locals) will tell you how much they love the fresh, salty sea breeze, the trendy arts and culture scene, and the distinct outdoor adventures of their city and province.
Whether you’re keen to try to the local cuisine, discover mili...
St. Anton am Arlberg is a charming Tyrolean village where people from around the world come to ski hard and party harder. Thanks to its location high in the Arlberg massif, the snow keeps falling in St. Anton late into the ski season. Visitors to St. Anton can enjoy premier Alpine skiing, sun-soaked terraces at high altitudes, and some of Europe’s favourite après-ski, all while other resorts in the Alps are green with envy. Alyssa James tells TravelMag about her late-season skiing experience ...
Thanks to the country’s long history of Buddhist spirituality, yoga, meditation, and wellness are an integral part of Indonesian culture. Stepping foot on Bali is enough to make you forget all your worries, but when it comes to relaxing your mind, body, and spirit, you couldn’t choose a better island. The impeccable nature in the form of jungles and waterfalls, ornate temples, and beautiful healthy food will have you changing your life in no time.
Canada celebrated its 150th birthday last year. At the same time, Montreal was celebrating its 375th. The city was founded in 1642 at Pointe-à-Callière, the meeting point of the Saint-Pierre and Saint Lawrence Rivers. This confluence of opposites resonates throughout the entire city: it’s old but filled with fresh ideas and innovation, it’s French and it’s English, it’s Old World and New. When they come together, they create one of the most interesting cities in the world.