Whether you’re moving across town or across the world, it’s tough to make a new place your home. But what even is home? The various metaphors and proverbs that attempt to explain home illustrate that it isn’t necessarily a place. Rather, it’s a feeling we build or create with people, objects, and experiences. In short, home starts with you.
Say what you will about McDonald’s, but as a cultural anthropologist, one of the things I respect most about their brand is the international menu concept. From maple and bacon poutine in Canada and gazpacho in Spain to India’s McPaneer Royale, McDonald’s knows how to give the people what they want. And how do they give a global brand local appeal? By gaining a deep understanding of the consumers in every market they plan to enter.
Besançon is the laid-back capital of the Franche-Comté region. A wander through ‘La Boucle’—the old town nestled in the loop of the river Doubs—uncovers ancient houses, 17th century Spanish-style stone mansions, monuments to Victor Hugo, and the architectural gift of King Louis XIV and UNESCO World Heritage Site: Vauban’s Citadel.
Borderlands are often places of transition and Besançon is no exception. The city combines Roman ruins, French culinary heritage, Spanish touches, and the emerald g...
Just 50 minutes from Split by ferry, Brač is an island with beautiful pebble beaches and delightful villages, tall mountains and Aleppo pine forests. People also come to take part in adventure sports against the island’s natural backdrop. Unlike its neighbouring island Hvar, Brač (pronounced ‘Brahtch’) is mainly populated by local Croatians, so the island has retained much of its traditional character.
A Q & A with Cathy Haynes on creativity.
While researching ways to feel more connected in a society where 45% of people report feeling lonely, authenticity emerged as a common strategy for combating loneliness. When there’s an gap between what you’re delivering to others and how you’re actually experiencing life, loneliness and insecurity are sure to follow. Why? Well, when you’re not showing people the real you, you can’t be sure the person is choosing you.
For some, the decision to start their own business comes from realising that their heart isn’t in their job. For others, it comes down to a desire for flexibility, autonomy, or to do something that matters to you. It’s personal. So how do you know whether this path is for you?
A lot of people define Likert scales as questionnaires where you choose among five- or seven-point scales, such as Strongly Agree—Strongly Disagree. But I strongly disagree—those are Likert-type responses.
Tips for writing survey questions
Why market research is so important
“If you keep doing what you’ve always done, you’ll keep getting what you’ve always got.”
Doesn’t sound too threatening if you’ve always been successful, right?
Continuing to do what you’ve always done means you’ll fall behind—and probably fade to darkness—to where all the forgotten brands go.
A simple guide to qualitative and quantitative research methods.
Toronto is Canada’s largest and most diverse city where more than 140 languages are spoken and nearly half the population was born outside of the country. This global environment in an urban setting has spawned a city of cosmopolites, artists, leaders, free thinkers, and adventurers. So, when it comes to things to do in downtown Toronto, there is no end of unforgettably unique experiences.
Loneliness has reached epidemic proportions and the UK could be called patient zero. As many as seven million Britons feel they have no close friends and roughly one in ten regularly feel isolated. Despite the rise in connectivity, we’re feeling more disconnected than ever.
While marketing experts have been busy touting the importance of social media engagement, businesses have forgotten about connecting with customers in real life. In a time when everyone and their grandmother is on Facebook, being active online is not enough. Going above and beyond means creating a memorable experience once you actually have them in the building.